TAG (The Artists’ Guild Online) instantly connects people everywhere to the creative industry. Any registered user can create a post, which is a message of text that is public by default and can include other content like images, videos, and links to other websites.

This Privacy Policy describes how and when The Artists’ Guild collects, uses and shares your information when you use our Services. The Artists’ Guild receives your information through our various websites, SMS, APIs, email notifications, applications, buttons, and widgets (the “Services” or “TAG™”). For example, you send us information when you use TAG from our website, post or receive messages via SMS, email, or access TAG from an application such as TAG for Mac, Android or other mobile or computer applications. When using any of our Services you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. Irrespective of which country you reside in or supply information from, you authorize The Artists’ Guild to use your information in the United Kingdom and any other country where The Artists’ Guild operates.

If you have any questions or comments about this Privacy Policy, please contact us at mail@tag.ac.

Information Collection and Use

Information Collected Upon Registration: When you create or reconfigure your account, you provide some personal information, such as your name, username, password, and email address. Some of this information, for example, your name and username, is listed publicly on our Services, including on your profile page and in search results. Some Services, such as search, public user profiles and viewing lists, do not require registration. We ask you to provide an address however this is for communication & confirmation purposes we do not share this information.

Additional Information: You may provide us with profile information to make public, such as a biography, your location, your website, or a picture. You may provide information to customize your account, such as a cell phone number for the delivery of SMS messages. We may use your contact information to send you information about our Services or to market to you. You may use your alert preferences to unsubscribe from notifications from TAG. You may also unsubscribe by following the instructions that may be contained within the notification or the instructions on our website. We may use your contact information to help others find your TAG account, including through third-party services and client applications. If you email us, we may keep your message, email address and contact information to respond to your request. If you connect your TAG account to your account on another service in order to cross-post between TAG and that service, the other service may send us your registration or profile information on that service and other information that you authorize. This information enables cross-posting, helps us improve the Services, and is deleted from TAG within a few weeks of your disconnecting TAG from your account on the other service.

Posts, Fora, Following, Lists and other Public Information: Our Services are primarily designed to help you share creative content (information) with the world. Most of the information you provide us is information you are asking us to make public. This includes not only the messages you post and the metadata provided with posts, such as when you posted, but also the favourites you create, the people you follow, the posts you mark as favorites or Repost, and many other bits of information that result from your use of the Services. Our default is almost always to make the information you provide public for as long as you do not delete it from TAG, but we generally give you privacy settings to make the information more private if you want. Your public information is broadly and instantly disseminated. For instance, your public user profile information and public posts may be searchable by search engines and are immediately delivered via SMS and our APIs to a wide range of users and services. When you share information or content like photos, videos, and links via the Services, you should think carefully about what you are making public.

Location Information: You may choose to publish your location in your Posts and in your TAG profile. You may also tell us your location when you enable your computer or mobile device to send us location information. We may use and store information about your location to provide features of our Services, such as posting with your location, and to improve and customize the Services, for example, with more relevant content like local trends, stories, ads, and suggestions for people to follow/favourite.

Links: TAG may keep track of how you interact with links across our Services, including our email notifications, third-party services, and client applications, by redirecting clicks or through other means. We do this to help improve our Services, to provide more relevant advertising, and to be able to share aggregate click statistics such as how many times a particular link was clicked on.

Cookies: Like many websites, we use “cookie” technology to collect additional website usage data and to improve our Services, but we do not require cookies for many parts of our Services such as searching and looking at public user profiles or lists. A cookie is a small data file that is transferred to your computer’s hard disk. The Artists’ Guild may use both session cookies and persistent cookies to better understand how you interact with our Services, to monitor aggregate usage by our users and web traffic routing on our Services, and to customize and improve our Services. Most Internet browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, some Services may not function properly if you disable cookies.

Log Data: Our servers automatically record information (“Log Data”) created by your use of the Services. Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. We receive Log Data when you interact with our Services, for example, when you visit our websites, sign into our Services, interact with our email notifications, use your TAG account to authenticate to a third-party website or application, or visit a third-party website that includes an TAG button or widget. TAG uses Log Data to provide our Services and to measure, customise, and improve them. If not already done earlier, we will either delete Log Data or remove any common account identifiers, such as your username, full IP address, or email address, after 18 months.

Widget Data: We may tailor content for you based on your visits to third-party websites that integrate The Artists’ Guild buttons or widgets. When these websites first load our buttons or widgets for display, we receive Log Data, including the web page you visited and a cookie that identifies your browser (“Widget Data”). After a maximum of 10 days, we start the process of deleting or aggregating Widget Data, which is usually instantaneous but in some cases may take up to a week. While we have the Widget Data, we may use it to tailor content for you, such as suggestions for people to follow on TAG. Tailored content is stored with only your browser cookie ID and is separated from other Widget Data such as page-visit information.

Third-Party Service Providers: TAG uses a variety of third-party services to help provide our Services, such as hosting our various blogs and galleries, and to help us understand the use of our Services, such as Google Analytics. These third-party service providers may collect information sent by your browser as part of a web page request, such as cookies or your IP address.

Information Sharing and Disclosure

Your Consent: We may share or disclose your information at your direction, such as when you authorise a third-party web client or application to access your TAG account.

Service Providers: We engage service providers to perform functions and provide services to us in the United Kingdom and abroad. We may share your private personal information with such service providers subject to confidentiality obligations consistent with this Privacy Policy, and on the condition that the third parties use your private personal data only on our behalf and pursuant to our instructions.

Law and Harm: Notwithstanding anything to the contrary in this Policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect The Artists’ Guild’s rights or property. However, nothing in this Privacy Policy is intended to limit any legal defences or objections that you may have to a third party’s, including a government’s, request to disclose your information.

Business Transfers: In the event that The Artists’ Guild is involved in a bankruptcy, merger, acquisition, reorganisation or sale of assets, your information may be sold or transferred as part of that transaction. The promises in this Privacy Policy will apply to your information as transferred to the new entity.

Non-Private or Non-Personal Information: We may share or disclose your non-private, aggregated or otherwise non-personal information, such as your public user profile information, public posts, the people you follow or that follow you, or the number of users who clicked on a particular link (even if only one did).

Modifying Your Personal Information

If you are a registered user of our Services, we provide you with tools and profile settings to access or modify the personal information you provided to us and associated with your account.

Our Policy Towards Children

Our Services are not directed to persons under 13 while we do have some content for children all access should be supervised by a responsible adult. If you become aware that your child has provided us with personal information without your consent, please contact us at mail@tag.ac. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we take steps to remove such information and terminate the child’s account.

EU Safe Harbor Framework

TAG complies with the U.S.-E.U. and U.S.-Swiss Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.

Data Protection Act

Under the Data Protection Act 1998 individuals are entitled to find out what personal information is being held about them. If you would like to request a copy of the personal information that we hold about you, please contact write to us at DPA Officer, TAG 2372, PO Box 6945, London W1A 6US.

Changes to this Policy

We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be at http://tag.ac/privacy. If we make a change to this policy that, in our sole discretion, is material, we will notify you via TAG or a community update or email to the email address associated with your account. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

Effective: April 2, 2013